stylishjeans.info

Blue jeans – Rocksteddy

Playful Inventions and Explorations: What’s to Be Learned from Kids?

The experiential era of radio

FM Radio is an engaging medium which caters to a huge base of listeners to fulfil their needs for information and entertainment. The aural medium, which has remained a companion of the Indian masses since the inception of All India Radio in 1936 has grown to be one of the most leveraging experiential medium of the day. With the advent of private radio stations through Phase I and Phase II of licensing, FM radio has changed itself to the most dynamic and balanced source of form, content and entertainment.

The favourite in-car medium, radio has the ability to establish a connect with the listeners. Radio as a medium is moving towards the local and regional essence with the major FM players establishing their stations at tier2 and tier3 cities. The core of private radio stations is the focus towards the local regional content and music (both, regional and bollywood music) with which the targeted listeners can easily associate. Thus, the stations are becoming brands, delivering a promise and perception as expected by the listeners.

The popularity of FM radio lies in the content it provides, in the form of RJ’s chat as well as music. Youth-centric radio stations like Radio Mirchi 98.3 FM – it’s hot and 93.5 Red FM- Bajate Raho follow the strategy of getting into the listener’s mind through their lingo and daily activities, something with which they are associated and gelled well. The medley of songs, contests and talk shows, events, gossips and the daily activities of the city delivered by popular radio jockeys have altered the radio-listening habits of the people. The widely spread radio stations offer diverse programming content like love Guru on Radio City, the show which focuses on relationships and providing counsel, companionship and comfort to the listeners and the shows like Purani jeans on Radio Mirchi, the one dedicated to the good old hindi melodies. Similar is the case with the channels like Meow 104.8 FM dedicated to a particular target segment i.e. women and thus taking the lead in it.

The medium has much to be explored in terms of branding as an advertising medium. Radio FM, which holds 3-4 percent of the advertising pie has a greater capacity to engage with the audience. On ground activation, events and participative shows form a major part of radio content and pose immense scope for branding. Deliverables in terms of gift vouchers in the participative shows have grabbed an extra listener to the stations. Emotional element on which the radio stations bank, lends it all the credibility and a bond with the listeners. Thus, all this can be very well taken into account to communicate the brand message, both, of the radio station as well as its advertisers.

The third phase of licensing aims to bring with it a more specialized and focussed approach towards the content being disseminated at large. FM Radio aims to reach the diverse sets of audiences with diverse needs by the way of diverse content.

With the increasing clutter on the radio bandwidth due to the advent of a large number of private FM channels, and much more awaited with the Phase III of licensing, having a strong brand representation becomes extremely essential which is done through seamless integration of the brand (i.e. radio stations’ brand image) with the engaging content that encourages listeners to stick to the brand’s message.

Thus, the medium which is easily recognized by the local population of the city because of its localized approach gets an added advantage over other mediums vying to get the audience’s share of mind. However, like every other medium, radio FM is also bagged with limitations with the most important being that it is consumed along with other mediums or tasks prioritized by the listener, thus limiting the scope of the medium.

About the Author

Ajooba – Film jeans

what are size 30 men’s jeans in terms of waist and length?

i’m buying from online and usually the waist and length of jeans is given but in this case its not. This might be an american sizing chart system as the brand is american. what size is 30 in terms of waist and length of jeans?

30 is inches(waist) and there should be another number for the length…sometimes if the number isn’t listed the inseam(length) is either 30 or 32 inches

BLANK NYC Jeans SALE – Where to buy Blank NYC JEANS!

Welcome to Denim Co.

Fashionable combat/military style boots for girls?

I want a pair of combat style boots that are designed for women and are cheap (highest price being around $50-$80) so I don’t really mind if they’re real leather, just as long as they don’t look really cheap.

Try bakersshoes.com. They have combat boots that are really cute for under $100.

Outfit Of The Day: Lace/Combat Boots/skinny jeans

why do Indian men always look for fair skinned Indian ladies as brides?

when i was in india every indian man who invited me to their homes , even before i asked them about their families told me that their wives are white indian ladies

Fair skin has been desired in most cultures for thousands of years. In India, especially in tropical areas, fair skin implies that you don’t work outside; hence, you are wealthier. Even though most people don’t consciously think this way anymore, the idea is engrained in to society.

Fair skin also shows good breeding. Depending on where you are born in India, you have a better chance of having fair skin than dark skin, and if BOTH of your parents have fair skin…well, then, you have respectable parents from a respectable area!

Many Indians don’t personally mind if their spouse is darker in terms of attraction, because they may still find them physically attractive. However, they know about the stigma that darker skin can garner, and of course they want to please their parents by picking a “favorable” spouse and by having “fair” children. So a fair-skinned spouse wins out over a darker one.

Westernization is especially common in middle-class areas. A common concept in Indian society is that a person who isn’t up on the trends and can’t dance is “boring” and “uncultured;” in your area it was western country tunes, but I’ve seen it change from area to area. In one it was “only warm-toned salwars are in,” while in another it was, “you have to be able to dance the banghra.” American society has this, too: certain traits, like a good job and a fancy suit, are more attractive than a low-paying job and a cheap outfit.

BollyWHAT.com has a very interesting thread about skin color in India, especially as depicted through Bollywood: http://www.bollywhat-forum.com/index.php?topic=10307.0

music WITH 1000 PAIRS OF jeans

ZZ Top – Blue jeans Blues

My jean size?!?! (Girls please answer)?

so i was on the aeropostale website and i’m thinking of buying some jeans and so i looked at the measurement guide thing and so i measure myself.
i’m 5’5″,i’m not fat but i’m not skinny.. sort of average… i’m 14 btw.
the sizing chart says i should be a size 0 or 1 because of all the measurements but i’m usually a 3 b ut i hear that aeropostale sizes run smaller than other places:
hips: 33inches
waist: 26 inches
inseam: 32 inches
so i know i’m a regular..
but i don’t know what size to get…
also would i be a small or medium:
bust: 34.5 inches
thanks in advance!!!

get the size 3

Designer jeans – Denim 101 guide